7. The order of your Headings matters.
This is a code thing, so if you don’t know what I’m talking about, that’s okay. However, it’s just as important as all the other items. Talk to your web dev team to make sure your site follows the Heading hierarchy described below.
Headings are typically used to break up your web page into specific sections. Many times, it’s used for aesthetic purposes, as well. However, the functionality of the headings is far more important than the aesthetics.
Heading should follow in order from top to bottom. H1 -> H2 -> H3 -> H4 -> H5 -> H6. You don’t need to use all of them, and you can go back up in whatever order you want like skipping back up from an H4 to an H2. But you shouldn’t skip from an H2 to an H4. That can make users with a disability feel like they missed something in between and may try to back things up to figure out what was missed. This is not a good user experience for them.
An example of a website following a good structure for headings would be in the following image:
Notice the order of things H1 -> H2 -> Paragraph Text -> H2 -> H3 -> H4 -> H3 -> H4 -> H2.
How to use headings for true reading order:
H1: Every page, no matter what, should have an H1 on it. That’s usually (as it should be), the large text at the top of your page. This is like a book title. Every book has one and would be confusing without it.
H2: An H2 is like a chapter title. Your web page can have several H2’s (chapter titles) on it. This is used as a differentiator between sections of your web page. An H2 should be used if the next content does not directly relate to the previous H2. An example would be a services page where you talk about three different services. Those services are separate from each other, so each should use an H2 as its heading.
H3: An H3 is a great way to section off an H2. Think of them as sub-chapters. Going back to my example, say you are a web development company and you offer three services as mentioned above. Within your “Content Writing (the H2)” service, you offer three services. “Blog Writing”, “SEO Content Writing”, and “Web Page Content Writing”. Each of these could be sub-services of the overall H2.
I don’t need to go all the way down to H6, as you likely get the picture of what I’m getting at. In the grand scheme, just make sure your Headings are going down from H1 to your lowest Heading you have on the page in order without skipping one in between.