Category: Marketing

The Nitty Gritty of Software as a Service (SaaS)

With all its applications and benefits, it’s not hard to see why. In fact, the latest stats show that companies with over 1,000 employees use over 100 SaaS platforms. Even smaller companies, with under 50 employees, still use at least 16 SaaS applications. 

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Inspiration for Your Holiday Digital Marketing

Yes, it is October, and that means it’s crunch time to start planning, initiating, and executing your seasonal marketing strategies. We aren’t going to lie to you – you probably should have started working on ideas a couple of months ago, but now there’s no time to waste! So, here are 9 ideas for your holiday digital marketing that can help increase sales – and boost your brand.

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How to Choose the Best Digital Advertising Platforms

Every business needs to build its brand and get its message across to its audiences. An online marketing platform combines the benefits of a business directory, local search engine, search engine optimization, customer relationship management, and content management systems.  So, how do you choose the best digital advertising platform for your specific needs and goals? […]

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The Power of Link Building: How to Get Backlinks

Building backlinks for your website is an integral part of gaining more visitors onto your site, and essentially more customers. If your website is ranking for keywords on the top pages of Google, but still not performing well, you may not have established a strong backlink profile yet. Doing so will take time and strategy. […]

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How to Upgrade to GA4 & Prepare for the End of Universal Analytics

On Wednesday, March 16th, 2022, Google announced in a blog post that their Universal Analytics (UA) will begin its sunset in the summer of 2023. Stating that after the sunset, UA will no longer be tracking website traffic data for all Google Analytics (UA) accounts. Google Analytics is extremely important for tracking the [...]

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Choosing the Right Social Media Platforms for Your Business

Social media is a solid choice for your digital marketing strategy – its influence is obviously prevalent. How do you determine which social sites suit your success? Ironistic is here to help. Get some insight on factors to consider when drawing up your social media marketing plans.  Understand your audience while utilizing demographics and analytics […]

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The Ultimate Content Audit Checklist – 5 Steps

Once you have laid the foundation of your website and publish new content regularly, it is essential to conduct periodic content audits. Running a content audit will help you discover which pages are performing best, where your visitors are coming from, which pages no longer exist, what is affecting the speed of your site, and […]

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How to Grow Your Association Using Social Media

According to statistics, 58.4% of the world’s population is using social media as of January 2022. The average internet user is on social media for 2 hours and 17 minutes per day. This means there are great opportunities on social media for associations to grow. However, doing so will take some strategic planning. If you […]

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508 Compliance Checklist for your Credit Union Website

Let's talk 508 compliance! If you need a refresher on what exactly 508 compliance is, click here and take a few minutes to refamiliarize yourself. Refreshed? Alright! Now that you have a solid foundation of what it is and why you need to make sure your website is compliant, let's jump into the below 508 compliance checklist to go over the basic necessities for your website.

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Membership Marketing Tactics Every Association Should Know

Headquartered here in the Washington D.C. area, Ironistic works with a LOT of associations. There’s an association for everything! There's even an Association for Old Crows (look it up, it’s a thing!). And while the focus of every association is different, their primary goals are almost always the same:

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