Before we dive into the “why” of digital marketing, let’s briefly visit the “what”. Digital marketing is a term widely used to describe a client’s website presence, social media, SEO, and online ads (such as Google AdWords). But digital marketing also includes wireless text messaging, mobile apps, podcasts, email, social media advertising, electronic billboards, digital […]
Developing a content marketing strategy, or even knowing that you need one, is the first step to a campaign’s successful, impactful delivery. But once you develop your strategy, you can’t just email it out and call it a day. A strategy in and of itself isn’t going to increase your conversion rates or get your […]
If you’re anything like me, you are always on the lookout for ways to make your life a little easier, become more efficient, be more productive, and increase your level of awesomeness. Google Chrome has been my browser of choice for many years for a number of reasons, but one of my favorite features is Google […]
How To Hashtag It’s everywhere; Twitter, Instagram, Facebook, Google +, YouTube. It was even named “Word of the Year” in 2012 by the American Dialect Society and added to the Scrabble Dictionary in 2014. Hashtags have revolutionized how we discuss, engage with brands, and discover on social media. Originally created in 2007 by developer Chris Messina, hashtags […]
Whether you’re a marketing pro or just starting out, there are some digital marketing basics you just can’t ignore. Having a strong foundation for your marketing is the key to success, and it starts with these 5 basics below. Marketing planning process – Great marketing ideas need to be S.M.A.R.T (specific, measurable, achievable, results-focused, and timed). […]
These days, content marketing is only one of many buzzwords floating around, which is why we’ve got the top marketing buzzwords all in one handy place for you.
Whether you’re marketing for a huge corporation or a local coffee shop, if you do not have a marketing plan in place, make it your first priority. Just as you wouldn’t start building a house without a blueprint, you shouldn’t be marketing if there is no plan behind it. If you do already have a business […]
You may have heard the rumor that email marketing has gone the way of the dodo. That if you want to reach your audience you should focus your time and effort on the growing social media market. Well, I’m here to tell you that email marketing is here to stay! In fact, 73% of marketers […]
Whether it’s on AdWords, Bing Ads, Facebook, or LinkedIn, the basics for creating a winning online advertisement are pretty much the same. We’ve put together our top 10 tips for how to advertise online and ensure that your online ads lead to real conversions. So, read on! 1. Set measurable goals for your ad campaign. […]
