Category: Marketing

How to Post a Blocked URL on Facebook Business Page

So your website just got blocked for violating Facebook’s community standards, now what? Well, it’s important to understand why these guidelines exist. Facebook’s community standards protect its members from seeing content that would be classified as unsavory and ensures that people are not seeing posts that condone violence and criminal behavior, injury and lack of safety, harmful […]

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5 Marketing Tools Small Businesses Must Have

As a small business owner, your day-to-day activities require wearing many hats. One of the most important, but overlooked, hats that you wear is marketing your product or service.  Limited staff, budget and time can cause restrictions and roadblocks for small business owners, so it is easy to let marketing efforts fall through the cracks. […]

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The Pros and Cons of Gated and Ungated Content

Lead generation is an integral strategy for digital marketing. A couple of tools at play are gated and ungated content. But how do you decide which to use and when? The digital gurus at Ironistic share their thoughts on the pros and cons of both.

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How to Strategically Choose Your PPC Budget

Thinking about starting a Google ads campaign? Great! Deciding on a budget that will move the needle and make a significant impact on your business is a critical step. Paid search ads are a powerful way to position your business’ messaging at the top of Google’s Search Engine Results Page (SERP) to share valuable key […]

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