Where are your marketing dollars going? Did you sign up for an email blast service that you never use? Build a great website but have no idea who is visiting or where visitors spend their time? Take a look at the list below and determine if you’re truly ready for maximizing your marketing efforts.
Goals –
❑ Measurable marketing goals set. Determine your goals so you can accurately measure conversion rates.
Branding –
❑ Consistent brand. Do your business cards, mailers, website, newsletters, etc. all complement each other?
❑ Consistent message. See above.
Website –
This is the first impression people will make about your firm. Make it great. A little investment goes a long way on the Internet.
❑ Site is mobile friendly. You’re probably already getting more mobile traffic than you think.
❑ Site is fast. Google cares. Your visitors care. YOU should care.
❑ Site is secure. Hackers begone!
❑ Google analytics installed and reports generated. Understand your traffic.
❑ Clear and prominent call to action. Is it clear to your visitors what you want them to do while on your site?
❑ Eliminate walls of text. Create visually compelling content or you will lose your audience.
Online Marketing –
❑ Search Engine Optimized (“SEO”) – Can Google find you?
❑ Social media pages set up completely and correctly. Be likable.
❑ Have an actual social media strategy. Update and post regularly to your social accounts.
❑ Have an actual content strategy. Articles, blogs, videos, white papers, case studies, eBooks, webinars, tigers, and bears, oh my!
❑ Have an email outreach strategy. Almost 70% of consumers prefer for businesses to reach out to them via email over any other communication method.
❑ Explore paid advertising. Google Adwords works.
Need some help going through the checklist and analyzing your marketing plans? We’re here to help!
