Firas Zarif

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Paid Media Specialist

Paid Media Specialist

I’m a results-driven digital marketing strategist with over 14 years of experience leading high-performance campaigns across Google, Meta, and programmatic platforms. Known for my data-driven approach and creative problem-solving, I’ve managed multi-million-dollar advertising portfolios across diverse industries — from e-commerce and SaaS to healthcare and home services — consistently driving measurable growth and ROI.

At my core, I believe great marketing is a blend of science and storytelling — pairing analytics with empathy to connect brands with the people who matter most. My strategic mindset, combined with a deep understanding of consumer behavior, allows me to craft campaigns that deliver both immediate results and long-term brand value.

Beyond my professional achievements, I’m a devoted father of two who finds inspiration and balance through chess and travel. Whether I’m strategizing the next marketing campaign or my next chess move, I bring the same curiosity, focus, and competitive spirit to everything I do.

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