Tag: why branding is important

Yes, You Need a Brand Style Guide, but Why Is Branding Important?

When you look up the world’s most valuable brands, you’ll find that their logos are immediately recognizable and familiar. This is no coincidence. Whether it’s Apple, Google, Amazon, Disney, or Starbucks – their brand’s style has been carefully developed and consistently applied across all products, media, platforms, and campaigns. And the majority of their consumers […]

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