What Is Neuromarketing and How Is It Useful in Marketing Research?
After experiencing MozCon Virtual for the first time in 2020, I jumped at the chance to sign up for MozCon 2021. I knew the sessions were going to be great and I eagerly awaited the first day. I wasn’t disappointed. The lovely Flavilla Fongang took the “stage” for the first session and opened my eyes to neuromarketing. I had heard of it before, but not like this. Two of my greatest loves, psychology AND marketing, working together? I was hooked.