Sound Sailing, ran and operated by Blain and Monique Anderson, is a premier charter sailboat company in Sitka, Alaska focusing on providing customers with individualized, custom sailing adventures in SE Alaska. As part of their efforts to improve their digital presence, they took on the task of a complete website redesign. The main goals for the new site were to make it easier for users to view and book trip dates, create a responsive website to increase interaction and conversions from their growing mobile user base, and provide more detailed information about trips to potential customers.
The site was created using a WordPress template. Using a template was the perfect solution as it offered an open layout design, was easy to customize, and allowed for a quick turnaround time. The homepage updates were made to increase site interaction and conversions. These updates include adding in the upcoming sail dates with a call-to-action to view all dates and book, featuring photo gallery of previous Alaska sailing trips, and adding an easily accessible contact form. A calendar of upcoming events and trips was also added to the site. The calendar easily lets users see booked, available, and partially available trips along with community events that might be taking place while they are in Alaska. Sound Sailing staff are easily able to make updates to trip dates, change booking status, move content around, create new site content, and mange contact form submissions through the backend WordPress Content Management System.
The updated navigation, mobile optimization, and added call-to-action elements on the homepage make it easier for users to find the information that they are looking for. Since the launch of the site, Sound Sailing has had multiple inquiries about booking a trip come in through the various site forms. Improvements continue to be made to the site to improve customer experience, conversions, and site interactions.