The REC*IT Charity Challenge was developed to encourage college students at participating universities to download the REC*IT Fitness mobile app while supporting their school’s chosen charity. The website was designed, developed, and launched in less than two weeks to get the contest up and running before students left for winter break. The website uses complex forms and link tracking to determine how many users from each school download and install the mobile app in order to calculate the donation that will be made to each charity.
The website was developed on a WordPress platform using Visual Composer to allow for the creation and adjustment of site section with ease. This allows for constant updating of messaging and additional promotional materials throughout the site.