Imagine a world filled with huge corporate entities that drove research and innovation to provide pharmaceuticals to people all over the world. Furthermore, imagine a world where strong labor organizations served as the backbone of these pharmaceutical companies. Finally, and you might want to sit down for this one, try and imagine a world where these two entities – corporations and labor unions – formed a coalition to continue to evolve this important sector of the economy. No, this isn’t some mythical, magical world. You can see this coalition in action at the Pharmaceutical Industry Labor-Management Association (PILMA).
As you can imagine, PILMA is an important organization for all sides of the Pharmaceutical industry, and prior to launching a new website, PILMA approached Ironistic to help with the day-to-day management of the website. Their website was built on an antiquated platform that required trained developers to make even the easiest of content updates. We quickly jumped in an assumed the hosting of the website as well as the ongoing maintenance of the site.
As interest in the site grew, Ironistic and PILMA devised a strategy for completely overhauling and improving the website in order to serve as a stronger representation of the industry and the corporate-labor coalition that exists. The results provide the world with clear understanding of the association and its mission, and the site also provides explicit evidence as to the success and the importance of the coalition. For example…
As you can see, we leveraged infographics, videos, dynamic success stories and more in order to properly convey PILMA’s mission and the importance of the coalition.