Ok, we’ll be completely honest here. Before we took on this project, we didn’t know the difference between an earwig and an indian meal moth. If you wanted us to ID a type of ant for you, we would start looking for photos of Aunty Mel or Aunt Teresa. Needed us to explain how to control bed bugs? Fugetaboutit.
Well, not anymore!
Over the past few months, we’ve worked with the team at Bridge The Gap Media in order to create a completely new online presence for Innovative Pest Management. Jim Weiskopf over at BTG Media directs full sales and marketing strategies for companies, and he engaged Ironistic to help out with the website design and development for one of the most talented, forward-thinking pest prevention and control companies in the DC area – Innovative Pest Management.
A key differentiator that IPM offers is the level of expertise that they offer to their residential and commercial clients. Heck, the president at IPM – Dr. Richard Kramer – is one of the leading entomologists in the country. With that kind of talent, BTG Media recognized the need to heavily leverage their industry knowledge and expertise on the new website.
Please meet… the Pest Library. As you can see, the website offers videos, photos, and guides for just about any pest in the region. In addition, Ironistic and BTG Media created the website to include:
- Appointment scheduling directly through the website
- Integration with online bill pay
- Marketing and messaging for both residential and commercial customers
- Pest database
- Ask the Entomologist video library
- Lead generation and tracking
- Social media integration
- Blogs, coupons, kids’ activities and more!
Oh, and if you’re on your cell phone, check it out. Responsive web design of course!
So if you have a pest problem here in the DC area, give the folks over at Innovative Pest Management a call. If you are looking for a full sales and marketing strategy for your company, give a shout over to Jim and Bridge the Gap Media. But if it’s a new website that you’re looking for, look no further! Contact an Ironistic web professional today.
