For most of the 21st century, Focus Data Solutions has thrived as an IT solutions firm in the DC Metro area. With an established reputation for personable, responsive service, their goal is to manage business’ IT infrastructure and issues so that those business’ can better focus on their own goals. Services include IT Essentials, which covers things like security management, network analysis and data loss prevention, IT Security, which specifically tackles risk assessment, monitoring and protection, and IT Strategy, which includes complete reviews of businesses network and equipment, office relocation strategies and network design. Praise for their efforts usually includes remarks about their “top notch” service, “effective IT support,” and knack for exceeding expectations. Those are all things that Ironistic can appreciate. So, when Focus Data Solutions approached us for a new website, we made every effort to give them the same level of service and support they give their own clients.
Two main problems lay at the core of their website issues: One, it was difficult to update—it had literally been years since its last update—and two, it needed a makeover, something current and modern. When you’re a technology company, it makes the job of selling your brand much more difficult when your site looks rough and is hard to operate. And that’s exactly what Focus Data Solutions wanted to do: establish and expand their brand, gain new business and new talent, and easily manage their site.
Ironistic created a fresh, appealing design that fully incorporated their logo and colors and made the content more engaging. The scroll dynamic on the home page features interactive service pop-ups, reasons for working with Focus Data Solutions, key achievements, and testimonial highlights. Interior pages are also designed to feature central points in brand-friendly infographics. Navigation is simple and straightforward, and we added a handy customer portal for their clients. The Job Opportunities page is designed to convey the company’s friendly, down-to-earth culture as well as their core values of “trust, communication, and collaboration,” while the Education Center helps customers be better informed by providing tech security advice and related news. Finally, we implemented a dynamic WordPress content management system, which fully enables Focus Data Solutions to easily and efficiently update and edit their site.
Along with the website build, we helped Focus Data Solutions put together comprehensive brand guidelines that included messaging guides, a reorganized services list, and boilerplate language. This was especially important as we developed content for the new site since all messaging should be consistent throughout. We are also excited to continue providing Focus Data Solutions with ongoing marketing services, including a comprehensive marketing strategy, SEO, ongoing reporting, and content marketing. The end result of all this? A modern, user-friendly website that visualizes and promotes their revamped brand, shows off their talent, and presents Focus Data Solutions as the professional, smart solution experts they are.