Meet Our Client
Formula4Success is a personalized support program by our client Vitaflo for patients and caregivers that helps save time and streamline the process for receiving Vitaflo products they need.
Vitaflo is at the forefront of developing innovative specialized medical foods for Inherited Metabolic Diseases, Pediatric Kidney Disease, and the Ketogenic Diet. Our aim is to create nutritional products that combine cutting-edge research with the lifestyle demands of modern living, ensuring the most acceptable products are available for nutrition management. By constantly evolving to meet the nutrition needs of people with rare conditions, Vitaflo will continue to develop products and services which offer choice, flexibility and convenience to support a sustainable therapeutic diet.
Their Objectives
This personalized support program was created specifically to help dietitians and their patients/caregivers save time and make the process easier for getting the Vitaflo products needed.
In 2013, we initially built a one-page website for the program as a temporary place for customers to get the access and information they need. We continued to work with the Vitaflo team on improving that site to allow patients to enroll in the program online and spread awareness through Social Media advertising and Email marketing. Since the program has expanded, Vitaflo USA came to us for a redesign that would allow them to continue to expand on the website’s content and add functionality to make the website more interactive. Mission completed.