Meet Our Client
The Union Street Partners Value Fund is a mutual fund that invests in strong businesses that for one reason or another have fallen out of favor and are inexpensively valued. Union Street Partners, LLC is its investment advisor. They focus on a concentrated portfolio of high-quality and attractively valued businesses as the best way to manage investments.
They are proud to be “contrarian” and pursue well-informed, outside-the-box investment ideas. Union Street Partners firmly believes that there are exceptional investment opportunities for those willing to consider non-consensus opinions. Their goal is to seek great value for great reward.
Union Street Partners wanted a refresh and rebrand of their old site, which did not reflect their new branding and was not easy to update – two key factors for a successful digital presence! They also wanted their site to be welcoming, professional, and informative, so that current and prospective investors could find information about their fund’s strategy and performance. Other objectives included:
- Showcasing their philosophy and their experience
- Easy navigation
- An easily accessible location for critical documentation
- A simple content management system (CMS) for the Union Street Partners team to manage the content throughout the website, including pages, links, images, documents, and more.
Another critical objective was being able to display current performance metrics for the Union Street Partners Value Fund.
First for the design, we ensured their new branding was woven throughout and met their mandate of professionalism “with an Old Town Alexandria style and theme.” The design and architecture is clean and simple, but engaging. Site navigation is fluid and intuitive. Front and center are facts about their fund as well as their goals and philosophy.
We also built and integrated a custom WordPress module that showcases up-to-date performance metrics of the Union Street Partners Value Fund, which their team can easily update and manage. Key to this management is the WordPress CMS. This allows our client to easily edit and add important information, disclosures, documents, and Insights.
Their team page presents each member of their firm with a simple infographic, pop-up style that makes it easy for users to learn about their experience. Plus, clear CTAs on each page guide the user to critical information and conversion goals.
Ironistic continues to provide hosting and maintenance duties, so we’re always available to lend a helping hand when called upon!