Meet Our Client
PTV Group provides software solutions to optimize logistics and transportation operations. Their consulting services empower mobility and transport for a cleaner and smarter future. PTV Group offers APIs including route optimization that accounts for vehicle and driver attributes and provides more accurate route paths. They have customers in over 120 countries that rely on their solutions to save time and money, make roads safer, and protect the environment.
Their Objectives
PTV Group came to Ironistic in 2019 initially for hosting and maintenance efforts, but that quickly turned into a deeper conversation regarding our SEO and digital marketing services. They had several goals in mind for this engagement. They wanted our marketing efforts to drive quality logistics traffic and leads to the website and they wanted to increase overall brand awareness.
Ironistic's Solution
Our SEO efforts started off strong for PTV Group at the end of 2019. We focused on optimizing their top landing pages based on in-depth keyword research and competitive analysis. In 2020, our marketing engagement was paused so the PTV Group team could focus on merging their US sites with their corporate website. We restarted our SEO efforts in 2021 and began to incorporate content development and social media tactics into their strategy.
We’re proud of the strong partnership we have with PTV Group and are excited to see continued IMPACTS and results for years to come!
Their Results
- 78% increase in landing page sessions
- 46% increase in organic users
- 12% increase in LinkedIn followers
- 15% increase in LinkedIn engagement
- 30% increase in LinkedIn impressions
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