Meet Our Client
For two decades, PREEMPT has focused on strategic EEO solutions for the federal government as well as EEO professionals and universities. Some of their past clients include US Customs and Border Protection, US Department of Homeland Security, the Marines, and the D.C. Metropolitan Police – among many others!
They are experts at EEO training, coaching, consulting, helping erase hostile work environments, and improving DEI values in the workplace.
The overarching goal of PREEMPT’s new website was to emphasize their organization as an innovative and authoritative resource for EEO solutions and education. With their on-demand course offerings, webinars, events, and podcast, they needed a high-functioning and engaging platform to highlight their brand, demonstrate trustworthiness, increase user traffic, and reliably provide their services.
PREEMPT’s previous site was outdated, so they need a design refresh as well as improvements to its core functionality. We knew that nagging issues like page speed optimization, crawl errors, and optimal user experience (UX) could be resolved with a modern look and upgraded development.
Intuitive navigation, brand-friendly design, striking imagery, and clear calls-to-action (CTAs) all support a more engaging platform and enhanced UX. In addition, we integrated a dynamic learning management system that allows them to effectively customize and provide their educational content through their site.
The WordPress CMS allows them to easily control and update their content as needed, and Ironistic continues to provide hosting and maintenance services, so we’re always on hand to help with digital optimization and digital marketing support.
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