While our clients span across a wide range of industries at Ironistic, our partnerships with credit unions such as Discovery FCU have certainly proven our expertise in credit union digital strategies, including: design, development, and marketing in this field.
Credit Union Impact
Meet the Client
Delivering exemplary service for personal and business credit union clients
Over 60 years ago, Discovery Federal Credit Union opened in Berks County, Pennsylvania and still serves county residents and their family members today. A lot has changed over the years, but they remain focused on delivering exemplary service for both their personal and business financial solutions. In the past five years, Discovery FCU has focused on upgrading its systems and digital technology in order to enable modern processes and improve customer experience.
Increase member applications by impactful credit union digital strategies
In previous years, our partnership was focused on updating their website. Ironistic’s knowledge and experience with financial institutions made us a valuable partner for Discovery FCU. We understood their objectives and how to execute them. Their goals included increasing online membership applications, increasing loan applications, and positioning Discovery FCU as a digital leader among other credit unions.
Most recently, we have emphasized more on credit union digital marketing through social media, SEO blog posts, and PPC ads. Since focusing on their online marketing, they have seen an increase in member applications targeted at their ideal clientele.
Streamlined, engaging and effective website & credit union digital marketing strategy
Alongside our partner, Colorworks, Ironistic began by revamping the site’s design, making it modern, more streamlined, more engaging, and more effective. The navigation easily leads users toward understanding Discovery FCU’s mission, services, and how to access them. We used digital strategies specific to credit unions to make the site most impactful for the client’s intended audiences. Using smart content implementation, CTAs, custom promotional sliders, and infographics, we ensure the intended objectives are the focus of the site on every page.
Ironistic also developed the new site to be fully responsive, so no matter what device their members use, they can access all of Discovery FCU’s services. The simple WordPress CMS allows our client to easily update and edit their website’s content, and we happily provide continued hosting and maintenance services.
Our partnership didn’t stop once the website launched. We continue to make IMPACTS for Discovery Federal Credit Union with our integrated digital marketing efforts. Together, we are true digital partners. We provide consulting to make sure our online efforts work seamlessly and complement their offline efforts. Our areas of focus where we’ve seen tremendous results are PPC, ongoing strategic SEO, content, and website updates. We’ve executed successful Google Ads strategies that resulted in an increase in phone calls, appointment requests, and loan applications.
What makes us the proudest, however, is our client’s response. Tara McQuillen, Chief Experience Officer had this to say:
“Ironistic is amazing to work with. They really captured our brand, digital-first strategy, and member-focused culture with our new website. I am thrilled with the results!”
Our website design and development and digital marketing efforts led to the following successes for Discovery FCU in 2020 and 2021:
- 36% increase in new website users
- 28% increase in website sessions
- 49% increase in organic traffic
- 63 tracked keywords on page one of search results
- 10% click-through-rate on Home Equity Google Ads campaign in 2021
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