Meet Our Client
Connected Health Initiative (CHI) is a coalition of industry leaders and healthcare organizations located in Washington, D.C. CHI educates key federal and state decision-makers about the quality and potential of connected health and wellness technology.
They also advocate for the improvement of patient engagement and health outcomes through the power of technology. They do this by encouraging the modernization of outdated health regulations, promoting new laws and regulations as well as research, and incentivizing the use of connected health technologies so that patients and consumers can achieve a better quality of life.
Their Objectives
Connected Health Initiative (CHI) wanted to revamp its current online presence so it could further establish itself as a strong and credible resource for the healthcare industry – especially since a large part of their mission is championing modern technologies for better engagement and outcomes.
CHI wanted their new site to highlight their organization as a professional, modern, and strong community. They wanted it to complement their purpose and brand by showcasing them as a change leader and as an educational resource for state and federal governments, patients, and the healthcare industry.
Ironistic's Solution
We took CHI’s mission and objectives to heart and created a mobile-friendly, fully-functional website with strong imagery and an enhanced user experience.
We implemented clear and concise website navigation and integrated strategically placed call-to-actions to encourage sponsor participation. We ensured that the imagery, layout, and content all highlighted and supported CHI’s value as a leader and advocate for healthcare innovations and progress.
Key to this was creating dedicated News, Filings, and Resources sections where users can easily find and engage with relevant information. We also took care to employ a CMS that would make adding future resources simple and intuitive for our client. We’re happy to say that CHI was very happy with their new site, and we continue to provide hosting and maintenance services for CHI.
Their Results
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