Case Study
Common Ground Alliance
Ironistic partnered with Common Ground Alliance (CGA) to rebuild DIRT — enhancing excavation damage reporting and creating a more manageable, integrated platform.
Streamlined data submission workflow
Single sign-on (SSO) across systems
Seamless integration with DIRT database, CRM, and WordPress
Modernized UX for improved usability and scalability
The Challenge
DIRT (Damage Information Reporting Tool) collects excavation damage and near-miss data across the United States and Canada. The platform plays a critical role in understanding why underground utility damage occurs and how to prevent it.
The existing dashboard, however, was outdated and difficult for CGA to manage:
- An impractical and inefficient user submission process
- Updates required significant manual effort
- Disconnected database, CRM, and website systems
- An interface that did not reflect modern UX standards
These issues resulted in reduced adoption, internal inefficiencies, and underutilized data.
CGA also needed to signal progress. They wanted to clearly demonstrate that DIRT 2.0 was a meaningful step forward and lay a strong foundation for future enhancements.
The Solution
Ironistic conducted a technical and operational audit, then executed a phased modernization strategy focused on usability and integration.
The work included:
- Redesigning the homepage and core user flows
- Developing custom, intuitive submission forms in WordPress
- Implementing single sign-on (SSO) across DIRT, CRM, and web systems
- Integrating legacy DIRT database records through API connections
- Rebuilding static pages within a scalable WordPress framework
- Establishing a clean, responsive design aligned with CGA branding
Behind the scenes, Ironistic eliminated system silos, turning the DIRT database, CRM, and WordPress environment into one fully integrated framework and ensuring data flows efficiently across platforms.
The Impact
DIRT 2.0 delivers a stronger, more connected, and scalable reporting experience.
- Simplified data submission process
- Reduced time required to implement site updates
- Seamless authentication across systems
- Improved alignment between reporting tool, dashboard, and public-facing site
CGA now operates a modernized reporting platform that supports both industry stakeholders and internal teams, making critical excavation damage data easier to collect, manage, and act on.
Operating from one streamlined, modern platform enables CGA to turn data into clearer insights and more proactive prevention efforts.
Let’s start a conversation about your goals and how Ironistic can help you achieve them.
Fill out the form to schedule a free consultation.
See the full list of our marketing capabilities HERE.