Meet Our Client
Cambridge International provides a wide variety of national security and capacity-building services for the US government and partnering nations. Right now, Cambridge International Services is focused primarily on growing in the Central and South American regions (specifically Colombia) and utilizes Direct Commercial Sales (DCS) as its pathway to the international market.
Their Objectives
Cambridge International was looking to create a separate Spanish-language site to showcase their services in Central and South American regions. The goal of this website was to make information about Cambridge’s EPC (engineering, procurement, and construction) services and experience supporting the oil and gas industry available online to their audience in Colombia.
Ironistic's Solution
With this new website, we are able to provide potential and current audience members in Colombia with a useful source of information about their oil and gas industry that is easy to access. We presented their brand as a professional market leader that will implore users to cultivate an ongoing relationship with Cambridge International with links back to the main corporate website cbridgeinc.com. Lead generation was big for this site as we set up a form to access gated content features and a general contact form. We also conducted a round of keyword research for all main landing pages on the website, and had our SEO team place meta titles/descriptions on the backend.
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