As somebody who has never worked in media, it's a bit daunting and you don't really know what to expect but Ironistic really made the process very smooth and made it much easier to have realistic expectations.
Case Study
Ironistic provided public relations services to a client who had yet to focus on Public Relations or produce a press release. The Ironistic team helped guide them through the process in order to accomplish the goals they were looking to achieve with this campaign
Challenge
Avant-Garde Optometry out of Frisco, TX recently had its owner featured in a USA Today article about the dangers of AI in healthcare. While the coverage offered national visibility, the client lacked a strategic PR plan to amplify the article’s relevance in the local community they served. The goal was to raise brand awareness in their regional market, position the owner as a subject-matter expert, and drive continued media interest and interview opportunities.
Solution
Ironistic provided a tailored PR strategy that included:
- Producing a press release that positioned the USA Today feature within a broader, localized narrative.
- Identifying relevant local and regional media outlets.
- Crafting and distributing personalized outreach messages via email, embedding the press release and direct connections to the client’s thought leadership article.
- The communications emphasized the local significance of the national story and were written to invite follow-up engagement from reporters and editors.
Benefit
Within 48 business hours of distribution, a local media outlet contacted Ironistic looking to schedule a follow-up interview with the owner of Avant-Garde Optometry. This rapid response validated both the content strategy and the quality of targeting. The interview request represents a meaningful step toward the client’s larger goal of community impact and brand credibility, especially following the recent rework of their overall marketing plan.
Key Performance Indicators (KPIs)
Time to first media response from send: 48 business hours
Time from media response to completed interview: 24 hours
Interviews scheduled: 1 (and growing)
Email open rate: 62
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