Having fostered a nearly decade-long partnership with ASCE, our expertise in constructing the client’s infrastructure report card in 2013 and 2017 positioned Ironistic as the ideal selection for the 2021 report card overhaul. The website boasts a contemporary aesthetic and an exquisite combination of design and user-friendliness, culminating in an interactive website and visually appealing final deliverable.
Association & Nonprofit Impact
Meet the Client
Advocates for the care of the nation’s infrastructure
ASCE and its members have been strong advocates for the well-being of our nation’s infrastructure. Since 1998, ASCE has published the Report Card for America’s Infrastructure, providing a comprehensive assessment every four years. Using a familiar A to F school report card format, the 2021 Report Card explores current infrastructure conditions, assigns grades, and offers recommendations for improvement across 18 categories.
But that’s not all. ASCE’s sections go the extra mile and prepare State Infrastructure Report Cards, delving into the local perspective of American infrastructure. These State Report Cards follow the methodology of the National Report Card and shed light on the infrastructural needs of individual states.
Their Objective
Modernizing the website design and feel
The primary objective of this year’s report redesign was to revamp the website design and conduct a thorough content audit. The aim was to captivate target audiences by effectively showcasing the report’s crucial information and offering actionable content that policymakers, the media, and local governments could leverage to make a positive impact on the US infrastructure.
Ironistic Solution
Mixing visual elements with simplicity
We utilized dynamic data and sleek visual elements to enhance the user experience on every main landing page of the website. Our ultimate aim was to present information in a clear and concise manner, catering to the needs of each visitor. With the understanding that the website will continuously evolve, we carefully crafted it to accommodate future growth. One of the standout features of the site is ASCE’s interactive state map, allowing users to click on their state and explore fascinating infrastructure facts. The site is optimized for both desktop and mobile users, captivating them through compelling call-to-action elements throughout each page. ASCE also utilizes our extensive digital marketing services as well as our hosting/maintenance services to keep their site operating at peak performance levels. On the day of launch, a staggering 11,515 users navigated to ASCE’s website, solidifying this project as a resounding triumph for both Ironistic and our delighted client!
Other Industries
Government & Government Contractors
Credit unions & Banks
Corporate
Associations &
Non-Profits
Ecommerce & Retail
