Benefits of Working With a Digital Marketing Agency

We might be a little biased, but hear us out – there are many pros of hiring a digital marketing agency. Whether you’re looking for someone to supplement your internal team in one specific area, or you need full service, there’s an agency out there for you. Read on to find out some of the benefits of working with a digital marketing agency and why you should work with Ironistic!

Experience and expertise

One of the top benefits of working with a digital marketing agency is that you gain access to a wide range of skill sets under one contract without needing to hire for each role in-house. Not all digital agencies are created equal. Some digital marketing agencies may only focus on specific types of work (such as content, SEO, paid advertising, or social media management) or within specific industries. Other full-service digital marketing agencies, such as Ironistic, are more diversified and can provide a broader range of skills to the table under one roof without the need to hire multiple vendors. Consider which option is best for your specific needs. If you only want someone to run your social media channels and nothing else, you may be better off going to an agency that only focuses on social media. If you are looking for a multi-pronged approach to integrated marketing with a focus on moving the needle and helping you reach overarching business goals, you’ll want to work with an agency that can support you in all areas of marketing, design, and development.

Reduced Cost

If you compare the cost of working with a full-service digital agency vs. the cost of employing a full in-house team, partnering with an agency will most often lead to much lower overhead costs with better end results. Hiring entire in-house teams that can fulfill all the needs for a well-diversified marketing plan will require paying for multiple salaries, benefits, in-house training, purchase of equipment, and more. Of course, this all depends on your specific situation, budget, and business goals. We often find that an in-house/agency hybrid approach yields the best results because it gives the agency a dedicated person(s) to coordinate efforts with that has the more in-depth knowledge and understanding of the company and the business goals.

Stability and more cost savings

In today’s world, it is common for people in the marketing industry to change jobs every 2-3 years. Dealing with frequent turnover can be extremely costly to an organization when you consider all of the time that goes into training, onboarding, potential recruiter fees, time invested in interviewing, etc. Working with an agency removes this added pain point from the equation for you.

Scalability

Another financial benefit of working with a digital marketing agency is that it allows you to scale up and down based on your current needs. For example, at Ironistic, our marketing retainers are month-to-month – so if you have a seasonal business you could ramp up to a higher level of engagement during your peak season and scale down during your off-season. Or you may be in-between full-time hires for a specific internal role so you could increase with the agency to provide additional support in these areas while you take your time to find the perfect fit to join you full time. Different agencies have different contract terms, so be sure to get clarity on this to ensure it suits your specific needs.

– The Ironistic Team

Let’s be honest, hiring a digital marketing agency is a bit of a leap of faith. You’re trusting an outside company to strategically think on your behalf and to genuinely care about the future of your company or organization. It would be better to hire someone internally, right? The answer is… yes! It’s always best to have an internal person “own” your marketing efforts, but can that person, or even that team, do everything that you need? Probably not. So make it a genuine partnership between your two organizations.

Benefits of working with a digital agency include:

1. Extension of your team — No matter how good your person or team is, it’s unlikely they can cover everything for you, and working with an outside agency can help fill those skill gaps. One of our clients, for example, has an amazing social media person in-house. Instead of competing with her, we complement her efforts by focusing on design and advertising efforts to augment her social activity. Win-win!
2. Outside perspective — Looking at things from a different angle is almost always beneficial. You may not always take the recommendations of that perspective, but it’s always a good thing to consider. Your digital marketing agency may not be sidetracked (or dare I say “blinded”) by internal politics or other internal distractions. We can focus on your business marketing goals and the tactics to achieve those goals.
3. Experience — Ironistic leads MANY different campaigns on a daily basis, for a wide variety of organizations. We can draw on these experiences — both the good and the bad! — to provide more effective recommendations and tactics for your situation.
4. Cost — Yes, cost. Sure, quality agencies are expensive, but compare our prices with hiring an internal team. You would need a digital strategist, an SEO expert, a PPC manager, a social media manager, content writers, designers, and overall growth hackers to match the capabilities of Ironistic. That’s a lot of firepower we can bring to the table at a fraction of the cost!

Yes, we’re a bit biased, but hiring a digital marketing agency like Ironistic can be a major benefit to any organization.

– Chris Foss, Co-Founder & President

By choosing to work with a digital marketing agency, you are granted access to a highly specialized team across various niche areas that can really elevate your brand and your messaging. Digital marketing teams are comprised of strategists, analysts, SEO experts, copywriters, designers, and developers. Your digital strategist will learn your brand and strategize campaigns tailored to your market. An SEO expert analyzes your business and industry and is able to hone in on what your audience is searching for in order to target the right people. Designers and copywriters help bring those campaigns to life by crafting dynamic imagery and compelling copy. Developers are there for support if they are needed to program anything on your website to support your campaign. Finding all of these experts individually would be a laborious undertaking, but by choosing a digital marketing agency, you’ll have all of these people working together toward the continued success of your business under one “roof”.

– Sylvia Foerster, Creative Manager

Partnering with a full-service digital agency will uplevel your marketing strategy and execution, reduce stress and costs, and allow you to focus on what you do best: operating your business and serving your customers. Effective marketing strategies involve a lot of moving pieces! An experienced agency can fill in these gaps and give you access to a full team of highly skilled specialists. An agency will also be able to provide ongoing, detailed tracking and analysis of marketing data to ensure your dollars are spent as strategically as possible for the greatest impact on your business goals.

– The Ironistic Team

To grow a business, a client needs resources and time. To stay competitive in their industry, companies must identify their competition and target audiences. This is where it is beneficial to work with a digital marketing agency. Their role is to evaluate a client’s marketing efforts and create new ideas from the consumer’s point of view. The research and strategic direction a digital marketing agency provides will guide the client to determine what techniques will produce results. An outside perspective also allows the client to view some of the initiatives their team has already been implementing in a new light.

– Andi Macino, VP of Account Services

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