Experience and expertise
One of the top benefits of working with a digital marketing agency is that you gain access to a wide range of skill sets under one contract without needing to hire for each role in-house. Not all digital agencies are created equal. Some digital marketing agencies may only focus on specific types of work (such as content, SEO, paid advertising, or social media management) or within specific industries. Other full-service digital marketing agencies, such as Ironistic, are more diversified and can provide a broader range of skills to the table under one roof without the need to hire multiple vendors. Consider which option is best for your specific needs. If you only want someone to run your social media channels and nothing else, you may be better off going to an agency that only focuses on social media. If you are looking for a multi-pronged approach to integrated marketing with a focus on moving the needle and helping you reach overarching business goals, you’ll want to work with an agency that can support you in all areas of marketing, design, and development.
If you compare the cost of working with a full-service digital agency vs. the cost of employing a full in-house team, partnering with an agency will most often lead to much lower overhead costs with better end results. Hiring entire in-house teams that can fulfill all the needs for a well-diversified marketing plan will require paying for multiple salaries, benefits, in-house training, purchase of equipment, and more. Of course, this all depends on your specific situation, budget, and business goals. We often find that an in-house/agency hybrid approach yields the best results because it gives the agency a dedicated person(s) to coordinate efforts with that has the more in-depth knowledge and understanding of the company and the business goals.
Stability and more cost savings
In today’s world, it is common for people in the marketing industry to change jobs every 2-3 years. Dealing with frequent turnover can be extremely costly to an organization when you consider all of the time that goes into training, onboarding, potential recruiter fees, time invested in interviewing, etc. Working with an agency removes this added pain point from the equation for you.
Another financial benefit of working with a digital marketing agency is that it allows you to scale up and down based on your current needs. For example, at Ironistic, our marketing retainers are month-to-month – so if you have a seasonal business you could ramp up to a higher level of engagement during your peak season and scale down during your off-season. Or you may be in-between full-time hires for a specific internal role so you could increase with the agency to provide additional support in these areas while you take your time to find the perfect fit to join you full time. Different agencies have different contract terms, so be sure to get clarity on this to ensure it suits your specific needs.
– Hannah Taylor, Director of Production Services