Why Email Marketing Is Still Important in 2021


The phrase “email marketing is dead” is certainly not something you will hear thrown around at Ironistic. But if you don’t believe us — we’re here to clear the air! Below are a few reasons why email marketing is so important and how it will remain a staple in your digital marketing strategy during 2021 and beyond.

Email Marketing is effective.

Ah, the much-maligned corporate emails. So often we have clients ask, “Do email newsletters still work? Shouldn’t I focus on social media instead?” The answer is, of course, Yes! and, Both! Email still generates a higher conversion rate for actual business goals (i.e. sales and leads) than social media, but email marketing has also become a bit more sophisticated. You’ll want to focus on various email segmentations for your organization for more targeted campaigns. Also, don’t get discouraged if people don’t open all of your emails. The goal is to stay in front of them. When they are ready and need your service/product, don’t worry, they will open it! Hannah wrote a nice blog piece about this a few years ago. Still holds true!

– Chris Foss, Co-Founder & President

Social Media for Brand Penetration

Automation! Setting up email automation will make your lives easier because it takes care of the communication for you. Once you dive into what some platforms, like Emma, can do, it’s actually really fun when you start to think about triggers and conditions. Make sure a drip campaign is part of all of the major marketing campaigns you have planned this year.

– Shah Faridi, Digital Strategist

It may seem like everyone spends their time on one social platform or another, but with 4 billion email users worldwide, email marketing is still a powerful way to connect with your customers. In fact, email marketing has the highest ROI compared to other marketing methods. With roughly $44 earned for each $1 spent on email marketing, neglecting email marketing is depriving your business of high returns. A solid email marketing plan from Ironistic can help your business capture these ROIs.

– Sylvia Foerster, Creative Manager

Email marketing can take your company’s content strategies to the next level. By adding email marketing to the mix, you can connect with your audience directly through their inbox. Yes, email marketing is STILL IMPORTANT!

– Samantha Neuhring, Graphic Designer

Email marketing is one of the most cost-effective digital marketing strategies with one of the highest ROIs. It allows you to create personalized and custom experiences, which engages customers in a more meaningful way. This is even more important during this time when people are looking for more engagement and ways to connect with others.

– Mary Ann Jacobsen, Human Resources

Not everyone uses social media, so email is still an important way to market available products and upcoming events.

– Jennie Linn, Project Manager

We live in a technological era!

Because everyone is glued to their phones! Depending on his or her generation, your target audience members are likely to over-subscribe or unsubscribe to many email lists. Who do you need to focus on? A/B testing goes hand-in-hand with the importance of email marketing and understanding your audience’s wants and needs. Over the holidays, many people hit unsubscribe on sales and deals they weren’t interested in anymore. If you’re still getting through to your target group, you have a chance to engage with them through the content in your email and get to your end result. This tracking of user engagement can help you with website updates, UX, lead gen… you name it! Don’t give up on email yet, it can still be a really valuable digital platform in 2021.

– Sarah Kelley Engeset, Sr. Digital Strategist

Email marketing isn’t new or ground-breaking but remains an essential marketing tactic in 2021 for most businesses. Since the global pandemic, people are spending more time online than ever before to reduce the risk of exposure by limiting their time away from home. Email marketing is an optimal way to connect with your target audience in a personalized way. Email marketing platforms have come a long way over the years, allowing you to segment your audience list for more targeted messaging based on their interests, incorporate personalization, automation, and more. A well-defined email marketing strategy can reap great results when implemented and managed correctly.

– Hannah Taylor, Director of Production Services

Here’s a fun fact — according to Campaign Monitor research, 72% of people would prefer to receive marketing materials from brands through their email while only 17% reported that they would want that same content through social media. It’s no surprise that social media is here to stay, but the overwhelming presence of ads on many platforms is an understandable reason as to why consumers would prefer a more personalized experience — directly to their inboxes!

– Lindy Gillard, Content Specialist

Email marketing increases customer engagement.

Keeping in front of your customers is key to a successful business. Unless you’re McDonald’s or Subway or any of the businesses that are located all over the place, people will forget about you! Out of sight, out of mind. Even if they aren’t interested in the products/services that your are offering in that particular message, email marketing helps you to stay in front of customers and remind them that your business still exists. That way, when they do need something that your business offers, they remember to check with you first!

– Brandon Vreeman, Front End Developer

Email marketing is still important in 2021 because it provides an extra reminder to potential clients that you have them in mind. Amongst their important communication, they allow you to contribute messages that bring value to your relationship both for them and for you at the same time. When people engage, it not only brings you more traffic online but potentially more purchases for your store. Keep in mind, it needs to be valuable content or else the user will “unsubscribe” and you will lose them as an audience.

– Kristen Fischetti, Content Stylist

Email marketing is still one of the quickest ways to get important content in front of your customers or target audience. Because nearly everyone still uses email on a regular basis, it’s a medium that’s only growing in popularity and effectiveness. Not only is it affordable and easy to set up, but because more than half of emails are opened on a mobile device, you can reach people anywhere at any time.

– Emily Stephens, PPC Specialist

Email marketing is great for re-engaging past customers, even in 2021 when your inbox seems to fill up the second you clear it out with advertisements and spam. People are more likely to open an email after seeing a familiar company name attached to it, and of course, they’re then more likely to engage – half the battle is just getting your customers to simply OPEN your email!

– Kristin Anderson, Project Manager

Email marketing isn’t going anywhere in 2021! Emails are still an excellent, cost-effective way to build stronger brand awareness, keep your customers engaged, and drive them to take action.

– Aubre Pierce-Lackey, Project Manager

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