Category: Insights

Google Analytics Event Tracking Made Easy for Your Small Business

DISCLAIMER: This article assumes you already have Google Analytics set up for your website. It is also intended for basic uses of event tracking for the everyday person. If you need additional help with advanced Google Analytics tracking implementation, send us a message and we can work with you directly. The purpose of this event […]

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What are Shortcodes

Shortcodes 101 WordPress shortcodes are PHP functions for creating macros that can be used within the post content in order to display additional (usually more elaborate) content. With shortcodes, you can display forms, galleries, call-to-action buttons, or columns of content without the need for programming skills or HTML markup that can clutter your content space, […]

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Wanted: The Perfect Website Client (yes, that’s you!)

With many web development and online marketing engagements, we’re often asked: “What can I do on my end to make sure this is a successful project?”  Sound familiar?  Well, we’re giving you the straight-up answer.  No fluff.  No sales mumbo jumbo. First and foremost – Trust us! You hired us to take one of (if […]

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Calculate The Value of a Website

Remember, Remember…To Calculate the Value Per User of Your Website. The whole purpose of having a website is to gain value from your visitors, right? Sometimes that value is obvious in the form of immediate online sales. Other times the value is in a sales lead through a contact form, or a newsletter sign up, […]

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Email Marketing Campaigns – Why You Need Them

Nothing New Here… I’m not telling you anything new when I say that email marketing is important. But just how important is having an email marketing campaign for your business? Well, as with any type of online or offline marketing, it depends on the nature of your business, your target audience, and your comprehensive business […]

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Use CSS Preprocessors or Else

As most of you know, CCS is a language used to determine the appearance of HTML pages. Over the past couple of years, CSS preprocessors were introduced to add extensive functionality to CSS that should have been there in the first place. These preprocessors basically supercharge your CSS files. There are a number of CSS […]

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