Do Not Start Marketing Until You Answer These Questions
When it comes to online marketing, the sky is the limit. We’re talking: SEO / SEM PPC / Ad management Social media Email marketing Content marketing In-bound marketing Influencers Brand penetration Integrated marketing …[insert tomorrow’s marketing buzzword here!] At the end of the day, however, online marketing efforts boil down to a few key business […]
7 Easy SEO Tips and Techniques – Minimal Effort Required
Many Search Engine Optimization (SEO) techniques require a significant amount of planning, strategy, and prior SEO know-how. These 7 tips don't require any of that.
Website Storytelling
They say everyone has a story to tell, but some might wonder how to do that with a website. The days of endless scrolling of content filled pages are diminishing, leaving you now with something you are more familiar with…a story. Much like how we all expect to see a message at the end of a book, […]
Google Analytics Benchmarking Returns!
Congratulations to all Universal Google Analytics users who have opted in to share their data anonymously in the “Audience” section of the reporting interface. You will now be given access to Google Analytics Benchmarking reports! The new section in Google Analytics for benchmarking reports allows you to compare your business among 1600 industry categories, 1250 […]
Types of Caches Explained
and Why They Matter
Explore the types of caches that boost website speed and performance. From browser to distributed caching, learn how they make your site faster and smarter!
How Much Does a
Website Cost?
** Updated January 2022 *** Over the past 25 years, I have written thousands of website proposals – for design, development, hosting, and/or marketing (SEO) – for companies and organizations of every size and (just about) every industry. Some people want a basic brochure website, others might want full online marketing strategies, while others ask […]
The Benefits of Being Spied On
Googled ‘soccer’ recently and now the websites you visit are spammed with soccer shoe ads? Your Facebook newsfeed is dominated by photos of soccer balls and shin guards, and you wonder, “WHAT THE HECK”? This is the beginning of YOU BEING SPIED ON. Google tracks your data and uses it to customize online advertisements. So […]
5 Myths Regarding Your Need for a Website
Not sure the validity of a statement, let us debunk or validate it for you.
The Cost of Distractions on Developers!
Everyone who works in a multitasking environment or office has to deal with daily distractions, and developers are no exception. It’s well known that distractions are one of the biggest contributors to a developers reduced performance. Distractions not only delay task completion and increase the number of bugs, but can also lead to increased stress […]