CAREERS

Category: Marketing

Stop the Presses! No wait. Start them back up again.

Over the years, the once very distinct lines between PR, marketing, and search engine optimization have slowly blurred more and more. Marketing folks started pushing for more commercial journalism; PR experts found hundreds of new outlets for their so-called news to appear; and SEO gurus constantly screamed from the sidelines, begging the marketing and PR […]

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How to Brainstorm the Best Small Business Marketing Ideas

For those of you not familiar with IMC (Integrated Marketing Communications), let me first start out by giving you a brief description. The American Association of Advertising Agencies was the first to officially define IMC in 1989 as, “an approach to achieving the objectives of a marketing campaign through a well-coordinated use of different promotional […]

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