Making Content Happen on Time
Are You Where You Want To Be
About a month ago, Jennifer Ayers with JL Ayers Consulting, LLC sent out an email with recommended summer reads. While looking over the list, the words of my Old Pappy surfaced, “You don’t know, what you don’t know.” With that in mind, I decided to venture to the library and retrieve How Will You Measure Your Life by Clayton M. Christensen. I have been reading through it in sections and find that I can relate his thoughts on motivation, strategy, and happiness to not only the culture at Ironistic, but also to the culture at home, school, and quite frankly any community setting.
According to Pingdom, in 2012 there were 634 million websites. Almost anyone these days can “create” a website with the various tools now available online. However, even with its 4.2 billion worldwide internet users, the internet is NOT a Field of Dreams — If you build a website, they will not necessarily come. A great deal of website nurturing is required to make one’s site reachable. It all begins with a sound strategy and utilizing your resources to fall in line with that strategy. Then comes the motivation (improved analytics, design, functionality) to see the strategy through. And finally, one can hope to find happiness by achieving one’s short-term goal and progressing toward one’s long-term goal.
According to Christensen, motivation relates specifically to you, not derived from external sources. This means that although the outside world may view job title, compensation, and status as measures of success; true motivation is doing something because you want to. Incentives are not synonymous with motivation, and job satisfaction is not the opposite of job dissatisfaction. In terms of strategy, it is simple to create a strategy; however the strategy means nothing if you do not allocate your resources (time, money, efforts) accordingly. Many decisions are made each day regarding resource allocation, thus it is important to maintain continuity between the strategy set forth and the decisions made. Lastly, how can one ensure happiness? Simply ask yourself, “How can I be sure that
- I will be successful and happy in my career?
- My relationships with my spouse, my children, and my extended family and close friends become an enduring source of happiness?
- I live a life of integrity – and stay out of jail?”
Hope you enjoy the book. I certainly have.
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