70% of mobile users rely on search to discover new apps and 65% of all app downloads occur immediately after a search in the App Store
Consumers downloaded over 250 billion apps in 2023, and the trend towards keeping them connected with their favorite brands continues to drive organizations’ mobile strategy.
Building apps that are quick, nimble, and leverage the full potential of the latest devices are crucial for today’s brands. So is managing an effective App Search Optimization strategy, which can ensure your app is among the most popular in Google Play and The App Store.