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Why Is My Website Slow To Load?

ironinsights

Ever wonder, why is my website so slow to load?

Get some Ironistic insight into common issues that may slow your site’s page load speed.

Let’s talk cache.

Not properly utilizing caching will lead to a slow website load. Having to constantly load the same, expensive content, especially content that doesn’t change, can really slow your site down. Utilizing whole-page caching and/or object caching (for heavy server-based functions) can cut down page load times.

– Cory Starkovich, Application Developer

Boost your signal.

Bandwidth: I will be catching up on news and then I’ll move across the room or building to discover that the page requested is stuck at 30% all because of a weak signal. Either my WIFI signal is nearly one bar or I have zero cellular bars.

– Justin Trevorrow, Web Developer

Downsize — the right way.

One typical issue we see all the time are large images. Using images that are 2MB or more that are then scaled down into a small callout section without proper resizing or optimization drastically hurts page load speed.

– Josh Hall, Front End Developer

Optimize your images

One issue I see frequently leading to a slow page load speed is having unoptimized images. Compress your images to a web resolution and keep your images only as large as they need to be. You should also leverage browser caching whenever possible.

– Hannah Taylor, Director of Integrated Marketing

Keep up with the latest trends

Website speed is critical for retaining people on your pages. Images being too large is a common problem, but another thing to consider is where you’re getting traffic from. The number of people searching on mobile devices increases each year, and if your website isn’t optimized for that platform, you’ll lose traffic.

– Kayla Waring, Digital Strategist

Get the (right) picture.

Incorrectly sized images. Good Lord, this drives me nuts! If your website only allows for a 300 pixel-wide image, please don’t upload a 3MB gigantic image. Resize it, save it as 72 dpi, and THEN upload it into your website. Your images and website will load soooo much faster!

– Chris Foss, Co-founder and President

Get lazy with lots of images — really.

One of the factors that affects slow page load speed would be images. If a page is going to contain a lot of images, consider implementing lazy loading to the images.

– Vee Lee, Lead Developer
website images

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