Predicting Website Trends in 2019
Why Is My Website Slow To Load?
Let’s talk cache.
Not properly utilizing caching will lead to a slow website load. Having to constantly load the same, expensive content, especially content that doesn’t change, can really slow your site down. Utilizing whole-page caching and/or object caching (for heavy server-based functions) can cut down page load times.
Boost your signal.
Bandwidth: I will be catching up on news and then I’ll move across the room or building to discover that the page requested is stuck at 30% all because of a weak signal. Either my WIFI signal is nearly one bar or I have zero cellular bars.
Downsize — the right way.
One typical issue we see all the time are large images. Using images that are 2MB or more that are then scaled down into a small callout section without proper resizing or optimization drastically hurts page load speed.
Optimize your images
One issue I see frequently leading to a slow page load speed is having unoptimized images. Compress your images to a web resolution and keep your images only as large as they need to be. You should also leverage browser caching whenever possible.
Keep up with the latest trends
Website speed is critical for retaining people on your pages. Images being too large is a common problem, but another thing to consider is where you’re getting traffic from. The number of people searching on mobile devices increases each year, and if your website isn’t optimized for that platform, you’ll lose traffic.
Get the (right) picture.
Incorrectly sized images. Good Lord, this drives me nuts! If your website only allows for a 300 pixel-wide image, please don’t upload a 3MB gigantic image. Resize it, save it as 72 dpi, and THEN upload it into your website. Your images and website will load soooo much faster!
Get lazy with lots of images — really.
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