What Makes a Brand Authentic?


Building brand authenticity should be a top priority for any organization. Get some insights from the Iron Team on what makes a brand authentic.

“Do or do not. There is no try.” – Yoda

Simply put, you can’t make a brand authentic. It either is or is not. You can’t teach someone to be genuine just as you can’t force a company to be genuine. Truly authentic brands were built that way from the core. It is based on beginning for the right reasons and holding true to those fundamental values throughout the business’ lifespan.

Determining the “why” we do what we do apart from that “what” we do is a great first step in identifying what (if anything) makes your brand authentic. Once you have established your reason for existence, only then can you portray those ideals through your marketing and customer engagement.

– Hannah Taylor, Director of Integrated Marketing
How to maintain a website

Honesty is the best policy.

Honest representation of self and services throughout all marketing mediums.

– Rita Foss, Co-Founder and CEO

Who’s behind the curtain?

A brand is more than just a logo or your favorite colors and fonts. A brand is only as strong as the people and passion behind it. Everyone involved in the brand — employees, customers, etc. — have to believe in what that brand stands for. With Ironistic, that means quality, family, innovation and dedication to our customers’ success!

– Chris Foss, Co-Founder and President

Represent with integrity.

Lori Malcolm IronInsights

A brand is built on customer loyalty and core values. Authentic brands should represent their products with integrity.  Authentic brands state values clearly and listen to what consumers have to say and adjust accordingly.

– Lori Malcolm, Content Writer

Building trust is a must.

One simple word: Honesty. With all of the tools available to consumers nowadays, it’s becoming easier and easier to find a trustworthy business. Be truthful to who you are and what service you provide because if a potential customer can find one thing that smells a bit fishy, they’re going to pick your competitor.

– Shah Faridi, Digital Strategist

Respect your audience.

Understand what is most valuable to your audience without pandering.

– Leah Marsden, Digital Strategist

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