The Pros and Cons of Gated and Ungated Content
Website Planning Steps for Success
Know your users. Know your goals.
Do your research and have a clear outline of your goals beforehand. Using your analytics data, you can dial into what your users are looking for and adjust your content and layouts to increase your conversion rate and reach your business goals. Taking the time to plan before any design or development work ensures a smooth process from kickoff to launch.
Make roles and responsibilities clear.
Understanding roles and responsibilities! This is really important to lay out before you start the project in order to avoid any confusion down the road. Assigning responsibilities and getting your workflow laid out early will keep the project moving and will assure both the client and the developers are working in sync.
See what your competitors are doing and do it better.
Research on your competitors, see what they are doing and how it can be done better. Plan out your sitemap, what images/content you would like for your targeted audience. Establish call to actions — what would you want your viewers to do once they are on your site.
Decide what you want your website to do.
First and foremost, create goals and objectives for the site. What do you want your website to accomplish or produce? Then establish and organize content to be represented on the website. From here, the project can evolve with a timeline, a budget, and a team dedicated to its success and completion.
Develop your strategy before you develop your site.
The most important aspect of a website project is the strategy. Without a strategy to ensure the right audience is being spoken to and the proper functionality is incorporated in order to meet the website goals, the site serves little purpose.
Lay out a timeline with goals.
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