Print Media Isn’t Dead: How to Make it Work in a Digital World
What are Best Practices for UX Form Design?
Give your users a good reason for filling out the form — and it make it easy to do so.
Some UX best practices when you’re designing your form include:
- Keep your fields aligned in one column — it’s easier to read.
- Arrange your fields from easiest to hardest: If a user starts with their name and email, they’ve already begun the form, and once they’re committed, they’ll finish the form.
- Place your labels on top of rather than next to the fields — it increases the number of forms completed.
- Group related fields together or break your form up into multiple steps: Multiple steps will almost always increase completion.
- Remove fields that are not essential: Expedia found that they lost $12 million a year by asking one additional question.
- Give your users a reason to fill out a form: Labeling a form “Get Sales Tips in Your Inbox” vs. “Sign Up” has a greater chance of users actually filling out the form.
- Example: Zendesk does a good job as they’ve broken their registration form into multiple steps. Each step only has two questions and they saved the personal information for the last step — by then the user has already gone through several steps and will likely finish the form.
Make it simple. Make it engaging.
- Keep it short and simple. Example: Mail Chimps sign-up process is super clean and easy to use, plus the little monkey is there to encourage you.
- Try to avoid multi-columns. Use one-column form layouts.
- Use a clear title.
- Forms can be boring to fill out — make them fun, use some funny text or graphics!
- Have auto-fill browsers.
- Design mobile forms differently.
- Add in progress bars for longer forms.
- Specify errors inline – show them where the error went wrong, highlight the block in red.
- Use descriptive CTAs – Instead of “Submit,” use “Sign Up”.
Make the process as convenient as possible.
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