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RJ De Smedt

Digital Strategist


Hello! My (nick)name is RJ and I am a Digital Strategist here at Ironistic. After receiving my Master’s Degree in London in 2009, I moved to Washington, D.C. to pursue a career in International Development. While I enjoyed the work initially, it soon became clear that I needed more of a challenge. I began pursuing my career in Digital Marketing and Communications in 2012. I freelanced for a year and have been at agencies ever since.

While I have managed every kind of marketing asset – digital, print, video, live events, live steaming, etc. – my expertise lies in brand development, video, digital engagement, and client management. I love bringing a brand to life for my clients and watch it flourish online. I have had the incredible opportunity to work with internationally-recognized brands such as Mercedes, Mitsubishi, and Nest, but I have also highly enjoyed building several startup brands from the ground up.

In my free time, you can find me visiting art museums, taking on new creative projects, or sweating it out at the gym. Oh, and I’m always game for a good meal and a good glass of wine!

Fun Facts About Me:

  • I am a Third Culture Kid. My father is Belgian, my mother is American, and I grew up in France.
  • I love to cook…but only for other people.
  • I am a shameless dancer so do not take me out on the dancefloor if you are easily embarrassed.
  • I have done interior design work in some of DC’s most noteworthy buildings, including The Watergate.

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