Kayla Waring

Digital Strategist

Hello, there! I joined the Ironistic team back in 2017 – and hit the ground running! Now a digital strategist, I’m dedicated to implementing marketing best practices as I create and carry out strategies that surpass my client’s goals. I’ve also been able to dip my toe into website project management, overseeing web development projects from inception to launch.

My favorite part of any job lies in stories. Companies, organizations, and the individuals behind them all have stories and I enjoy the process of discovering and centering marketing tactics – social media, SEO, email outreach, paid ads, and other campaigns – around what makes them unique.

I’ve crafted branding and messing guides to assist clients as they tell their story. Day to day, I create content and social media strategies, write and edit content, build out landing pages, create email campaigns, implement SEO/SEM, manage WordPress and other websites, edit videos, and develop website and marketing strategies.  I am Google Analytics, Google AdWords, Google AdWords – Video, and Sharpspring certified. Beyond marketing, I also manage clients’ websites to ensure consistent brand presence, improve user experience, and increase conversions.

Fun Facts:

  • I’m from Montgomery County, Maryland.
  • I have five siblings – four brothers and a sister.
  • I have, arguably, the dumbest dog in the great state of Maryland…but I still love him.
  • I only participate in sports if I can sit down while doing them – namely, rowing and horseback riding.
  • One of the craziest things I’ve ever done is steer wrestling.
  • If you talk to me while I’m reading a good book, it’s like we never had the conversation.

Kayla's Ramblings

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