Benefits of Outsourcing for Small Businesses
Social Media Lead Generation
Utilize social media accounts for customer service
While there are many ways that Social Media activity and engagement can help generate leads and drive online conversions, setting up your accounts as a customer service portal is one fundamental way to help push leads across the finish line. I see it all too often – posts get scheduled out, followers ask questions or leave statements in the comments, and no one from the company responds. There are also many times where direct messages from a potential customer go unnoticed before it’s too late. It is IMPERATIVE to stay on top of this engagement and respond to your social network to help them quickly get the additional information they need before making a purchase decision. This 1-to-1 approach goes a long way in building trust and providing top notch customer service.
Stay active & engaged with your existing audience
For b2b efforts (which are most of Ironistic clients) I see social media activity more for brand penetration than lead generation. Sure, if you are producing true thought leadership either through in-depth original content or through expert-level participation in social media discussions, then your social media can 100% result in some great lead generation. For most B2B companies, however, social media is a way to stay active and engaged with your existing and target audiences. You want to stay front and center so that when they need your products or services, you remain top of mind to them.
Social Media is your content-carrier
As part of your sales and marketing pipeline, social media channels can be used to nurture your leads by providing them with helpful content to make their purchasing decisions. Demonstrate your expertise and continue to qualify yourself as the leader in your industry by promoting fresh and original content.
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