703.829.0809

Social Media Lead Generation

ironinsights

What does the Ironistic team have to say about using social media for lead generation and driving online conversions? Find out in this edition of IronInsights.

Stay top-of-mind

When people engage with you on social media, they are engaging with your brand. Afterward, when people need something or are curious about your industry, your brand is already top-of-mind and they’ll seek you out. When you have an engaged audience who is seeking your services – ta-da! – they convert.
– Kayla Waring, Digital Strategist
Kayla Waring IronInsights Social Media

Utilize social media accounts for customer service

Social Media for Customer Service
While there are many ways that Social Media activity and engagement can help generate leads and drive online conversions, setting up your accounts as a customer service portal is one fundamental way to help push leads across the finish line. I see it all too often – posts get scheduled out, followers ask questions or leave statements in the comments, and no one from the company responds. There are also many times where direct messages from a potential customer go unnoticed before it’s too late. It is IMPERATIVE to stay on top of this engagement and respond to your social network to help them quickly get the additional information they need before making a purchase decision. This 1-to-1 approach goes a long way in building trust and providing top notch customer service.

– Hannah Tayor, Director of Integrated Marketing

Stay active & engaged with your existing audience

For b2b efforts (which are most of Ironistic clients) I see social media activity more for brand penetration than lead generation. Sure, if you are producing true thought leadership either through in-depth original content or through expert-level participation in social media discussions, then your social media can 100% result in some great lead generation. For most B2B companies, however, social media is a way to stay active and engaged with your existing and target audiences. You want to stay front and center so that when they need your products or services, you remain top of mind to them.

– Chris Foss, Co-Founder & President

Social Media for Brand Penetration

Social Media is your content-carrier

As part of your sales and marketing pipeline, social media channels can be used to nurture your leads by providing them with helpful content to make their purchasing decisions. Demonstrate your expertise and continue to qualify yourself as the leader in your industry by promoting fresh and original content.

– Shah Faridi, Digital Strategist

Gain the trust of your followers

By being active on social media you will gain the trust of your followers, which will encourage them to come back. If you have repeat visitors this will encourage more people to engage, follow, and convert.
– Katherine Nava, Marketing Assistant

Related Posts


Comments

There are currenty no responses.

Leave a Reply

Your email address will not be published. Required fields are marked *

Request A Quote
Let's take your business to the next level. Fill out the form below to get started!