OPTIMIZE!!! That might sound like Greek to you, but really it is fairly simple. As a small business, you need to make sure you are putting the right information out about yourselves online. Review your business listings on Google, your website, other review sites, and make sure you have active and accurate social media accounts. Link them all together and share your content across multiple platforms regularly. You want to make sure you are using descriptions that include keywords your audience may be looking for so that they can find you when they search. Seek out clients to leave reviews for you and encourage positive media coverage that might broaden your audience beyond your direct reach. It may seem like a daunting task, but chip away at it, and you should begin to see positive results. …And of course, don’t forget that we can help you with SEO if you’d rather hand that off to someone else. ; )
– Kristen Fischetti, Content Stylist
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