How to Brainstorm Blog Posts for Small Businesses


As a small business, or any business, it’s important to keep your website’s content current. An easy way to do this is blogging. But if the idea of coming up with ideas doesn’t sound super fun — Ironistic is here to help. Read on for some stellar starting points.

Discover the questions your target audience asks and answer them.

It’s always important to look into the keyword and search data to see how you can optimize your website with strong blogs, but another great way to come up with blog topics is to sit down with whomever answers your phones or greets people as they walk through your door.

Talk to your sales team about their conversations with potential clients/customers. What questions do these prospects ask? What are they looking for? What need are they trying to fill or what pain point do they want you to solve? How do they communicate with you?

Jot down answers to those questions, and I bet you have a dozen ideas for blog posts right there.

– Chris Foss, Co-founder and President

Search social media for inspiration.

First, I’d suggest creating a strategy so that you can plan out not just one blog post, but several. You’ll want to prevent your website from going stale and out-of- date. With a strategy, you can frame up things like how often to post, how much content, types of images, and then define ways to come up with ideas.

If you are looking for inspiration, the easiest way is to check out the latest trends on Twitter as a starting point. Look at what’s trending and if you’d like, embed some popular posts in your blog with how it relates to your business.

Maybe you are looking to generate leads via SEO. I’d look at Google’s Keywords Planner and Google Trends. Find the most popular keywords related to your business’s products and services.

– Justin Trevorrow, Website Developer

Offer a local take on broader subjects.

More times than not a small business can offer a community perspective unparalleled by any Fortune 500. Use your unique positioning and insight to feed your content calendar. Take a large national discussion and bring it home: “What I Learned about my Community After ???,” “How I’ve Seen my Business Evolve After ??? (Event or Law Passage). Your perspective as a resident, as a parent, as a leader all provides content unavailable anywhere else.

– Kimberly Brock, Digital Strategist

See what’s working for your competition.

There are lots of blog post ideas you can use when starting a new small business. You can look at competitors’ blog posts and see what types of blogs they are creating and what is working for them. Google is also another great place to find ideas for blog posts. My favorite place to look for ideas is Pinterest. They have a list of ideas for everything and can help find what you need quickly and easily!

– Alexis Bignotti, Marketing Assistant

Share your news and stories.

When coming up with blog posts for your small business, the most important thing is to provide some sort of value to your audience. Answer commonly asked questions, discuss recent related events, share other popular industry news, generate discussions by asking questions of your customers, and share your success stories and customer reviews. All of these prove interesting without feeling like spam. Happy Blogging.

– Kristen Fischetti, Content Specialist

Keep customers updated and informed.

Small businesses should blog consistently. When you provide new, pertinent, interesting content to your readers, they want to come back, and that increases the likelihood of future sales. Take a look at some of the FAQ’s that the company receives and write blogs about them. Profile employees, customers, or charities. Throughout the year, give updates on what’s happening with your company over the next 30 days and a recap of what happened over the past 30.

– Mary Ann Jacobsen, Human Resources

Go to the well — let your employees contribute.

Reach out to community thought leaders, blog about the “small stuff” — aka relate to your audience with blogs that tie into their everyday lives. Your audience is small and therefore easy to gain insights from. Release a poll asking about interests related to your business, and have employees write about things they encounter daily in their jobs.

– Kristin Anderson, Marketing Coordinator

Write about your services or products.

Your blog is a great marketing tool to keep your customers/users engaged and informed. I recommend writing about topics that engage your audience and encourage them to write comments or explore your site more.

For example, if you are an eCommerce site you can write about new items you are selling, or special features about an item you sell (these both can have a CTA so users learn more/purchase). You can also write about events you are attending (this can be a review or you can encourage users to attend/meet you).

– Anika Mercier, Project Manager

Search what’s trending on Pinterest.

Looking at what is currently being posted in your market is a great way to get ideas. One blog post feed that I watch is actually through Pinterest. With some tools, I can see which blog posts are performing well by seeing how many times posts are being re-pinned. You can search for pretty specific terms that might apply to your business, see what the high performers are, and try to create something similar.

– Brandon Vreeman, Front End Developer

Use relevant keyword research for ideas.

When coming up with small business blog ideas, it’s important to complete keyword research starting with some of the services your business might provide. From there, you can dive into opportunities that might arise from that research that you could use for a blog post.

– Rebecca Howard, Marketing Assistant

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