If your target audience is spending time on social media platforms, it is imperative that you keep an eye on your DMs, post comments, and tags. Many individuals use social media as a way to communicate with brands by asking questions or providing feedback about a product or service. You want to make sure your customers know that they are seen and heard and that you value them as a current or potential customer. It’s great to hear positive feedback through your social media channels but you’re likely to get some negativity along the way. With social media being a public format, you want to make sure you address both positive and negative comments strategically to structure the narrative in a way that best suits you in the eyes of other readers as well.
– Hannah Taylor, Director of Production Services
Leave a Reply