W2 Communications

As a high tech pr firm, W2Communications has worked with some extremely well known clients in the technology world including big names such as MegaPath, Raytheon, Cisco, BlueStripe Software, GroupLogic, and many more. They offer services ranging from public relations and social media to content creation & delivery. If you’re big in the tech world, you may have seen some of their media coverage in publications such as The New York Times, npr, Security Week, Network World, and beyond. Check out a list of their past client coverage… its pretty impressive.

W2Communications has been a long time partner and client of Ironistic. We provide SEO and analytics reporting to a number of clients and recommend them to our technology based family of clients as well. We have been working with W2Communications on their own SEO and online marketing efforts on their old website platform, but the time came for them to upgrade their look and rebuild their website on an easier to use content management system that provided more room for customization and growth. Previously, W2 had a blog separate from their main website on a subdomain. We were able to migrate their old blog posts into the new website to help boost the SEO power of their primary domain and make it easier for their users to access.

The primary goals of the new website were to better showcase their services, client coverage, and client list while also highlighting their strong content creation capabilities by allowing visitors to request content samples. The new W2 site was built using a WordPress theme with a number of added customizations. They weren’t crazy about the theme’s team bio pages, so we built them a team page that showcases their individual strengths and personalities.

We are looking forward to continuing our long-term relationship with W2Communications as we strive forward with their on-going website maintenance, hosting and marketing needs.

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