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The Vogel Group


Business, government regulations and policy constantly intersect, and the roadmaps often evolve. Companies, then, need a reliable resource to effectively act as their GPS and advocate, someone who can advise and influence on their behalf. That’s where The Vogel Group comes in.

The Vogel Group is a DC firm that provides lobbying and strategic counsel to corporations, associations and asset managers around the world. Their team is comprised of experts in both business and government operations, fluent in shaping policy and facilitating success. With direct experience as counsel to legislators and political committees as well as experience in global business and politics, they are a perfect match for companies needing a partner for government relationsdue diligence, policy accountability, and business advisory services. They provide insight and maximize opportunities for their clients, which include Nephron Pharmaceuticals, ABInBev, and JSW Steel, who recently agreed to invest $500 million in the US.

As impressive as their credentials are, The Vogel Group’s website didn’t reflect their value. Their online presence only consisted of a landing page – not good enough for a firm with such prolific expertise. So, The Vogel Group teamed up with Ironistic, and we set about creating a site that would accurately represent who they are and what they do.

Our objectives were to create a mobile-ready, professional, modern site with an engaging design and user-friendly architecture that would easily inform and draw in new business. The sharp hero area on the home page sets the stage for a site that illustrates The Vogel Group’s services, highlights their resume, promotes the credibility of their team, and helps prospective clients easily contact them.

With the help of our friends over at Hudson Studio, we also revamped The Vogel Group’s brand and implemented the new logo and branding throughout the website. It’s a total transformation that not only better represents The Vogel Group, but acts as a favorable asset – much in the same way they do for their own clients. Make your website work for you too. Contact Ironistic today.

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