Healthy living should be more than a fad, a resolution, a catch phrase. It should be a lifestyle, a habit, a belief system. Synrgy, and its director/trainer Charlie, get this. Serving the DC Metro area, he teaches and utilizes Synrgy’s “Pillars of Health” to create science-backed, customized plans that transform his client’s lives—body, heart, and mind. Through Nutrition (one-on-one mentorship and meal-planning), Wellness (personal coaching to achieve balance), and Strength and Exercise (specialized programs and one-on-one support), he puts these “pillars” into practice in a way that works for each client. Past clients praise his knowledge, intelligence, methods, and dedication.
When Synrgy came to Ironistic, a website already existed. It just wasn’t what Charlie was looking for design-wise, and it wasn’t responsive or user-friendly. So, he came to Ironistic for a better, more fitting, more dynamic solution.
Ironistic created a branding guide for Synrgy that captured Charlie’s vision and could be integrated throughout the site. We implemented a clean, modern design that was welcoming and sent the right message of professionalism and authenticity while also meeting the goals of usability and user conversions. Visitors can easily learn about Synrgy’s approach and philosophy, meet Charlie, browse his blog, and set up an appointment. Features are seamlessly blended and integrated, rather than posing a more segregated and archaic architecture. We also implemented an efficient WordPress content management system, which allows easy edits and updates, a strong asset as Synrgy’s business grows and evolves.