Family-owned Standard Graphics Mid-Atlantic, Inc. is one of those essential nuts and bolt companies – a manufacturing supply company that other producers depend on. Operating out of the Mid-Atlantic region, Standard Graphics provides quality binding equipment, binding supplies, binding machines and related services. Since 1983, they’ve been doing business with integrity and personalized, responsive service.
When Standard Graphics approached Ironistic for a new site, we had already established a good business relationship by providing our top-notch marketing strategy and support. This also meant we knew them well and therefore, knew what they needed — and what they didn’t. That’s what sets Ironistic apart: we deliver solutions based on educated research and honest assessments, not guesswork or the highest profit margin.
For Standard Graphics, their site issues were rooted in outdated functionality and design. Their content management system also made it very hard to administer any updates or changes within their site. So Ironistic’s objectives were to create a modern, professional, appealing site, implement a more efficient CMS, update Standard Graphic’s storefront, and improve their e-commerce platform, as well as their branding. So, the hardworking team at Ironistic put our heads together and came up with a digital solution that checked all the boxes, dotted the I’s and crossed the T’s.
We designed a new site that placed Standard Graphics as a strong competitor with other similar manufacturers. They already did excellent work – now they look like it too. The design complements their brand and the layout is crisp and clean while also converting easily for mobile access. We also included strategic infographics and call-to-actions that support their messaging and goals.
E-commerce is a central focus of the site, so we implemented a Revindex Storefront, which is an extremely flexible, dynamic and user-friendly shopping cart module. It can handle thousands of products and millions of orders. Revindex makes site administration super easy for Standard Graphics, saving them time and increasing operational efficiency.
When we say Ironistic’s primary interest is the success of your business, we mean it. We will work tirelessly to find and implement the best solution for your organization’s goals. We’re the digital partner you want and need. Get to know Ironistic today.