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Royal Jester Apparel


Royal Jester Apparel (formerly Apparel by Crown) is a Maryland-based custom apparel business and a division of Crown Trophy, a reigning, 22-years-of-service, awards and recognition franchise. They offer full-service screening, embroidery, and digitally-printed T-shirts along with other apparel, and they do it better than the rest. Customer service is something Crown Trophy and Royal Jester Apparel have always prided themselves on, and it shows in the rave reviews they receive from customers, many of them repeat, long-term clients. And, they’re big fan of dad jokes….just like us. The only issue was that their website didn’t match their level of service or reflect their fun and energetic company culture.

First things first: Apparel by Crown (as they were formerly known) wanted a new name. Their old name didn’t reflect their company well and they felt it was outdated. So, we put our brainstorming hats on and after doing extensive industry research, came up with several company name options before finally settling on Royal Jester Apparel. Then, our awesome graphic design partner Hudson Studio came in and revamped their image with new branding, including a new logo and color scheme. Once that was done, it was up to Ironistic to implement the new brand direction, modernize their website, and improve functionality. No problem.

First, we replaced their outdated, basic, and unappealing design with something fresh, colorful, and engaging, and we implemented a layout that was much more intuitive and user-friendly. Visual elements and call-to-actions prompt the user to different pages: to request a quote, create a custom design, view their showroom of services, read testimonials, etc. And because Royal Jester is proud of the work they do and the people who do it, we used photos of their people, place, and products throughout the site.

Prior to this redesign, Royal Jester Apparel used InkSoft as their product management and purchasing platform. Ironistic was able to modernize Royal Jester’s site while still letting them use InkSoft as their product and purchasing tool by embedding code where needed. Another important functionality we implemented on the site was a user-friendly content management system. The WordPress CMS is agile and efficient. It allows Royal Jester administrators to easily update, edit, and manage all content on the site. We also designed the website to be mobile-ready, so users can access the site and all its features on any device.

It’s important to own an online presence that accurately represents your organization and its culture. Websites are more than a sales tool, an information center, a catalog, or a campaign hub. With its design and architecture, your site creates a feeling, leaves an impression. Without the right design and functionality, anything you’re selling or telling will be much less effective. Royal Jester Apparel understood this and took action.

Are you thinking it’s time to take a second look at your site? Ironistic not only designs and develops, we strategize. We formulate your new site based on data, knowledge, and analytics so that you’re primed for an awesome future. With over 400 sites built, we can tell you – it works. Contact us today.

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