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Redskins Rally


Do you #HTTR from Beloit, WI? Or are you a #RedskinsFan deep behind enemy lines in Plano, TX? Or maybe you find yourself travelling to Sunrise, FL on #gameday. Well, fear not! The Washington Redskins recently selected Ironistic to create a website to serve as the central hub for finding local Redskins bars around the country. Simply head over to RedskinsRally.com and you can find all of your favorite local Redskins hangouts on game day.

In addition to an interactive map where visitors can search and find their local Redskins fan sites, bar and restaurant owners can also submit update to their own listings, submit photos from rally events, and share social media engagements. Fans and bar owners are encouraged to submit their favorite Redskins bars to the Redksins Rally website to be included in the official list.

As we built out the website, we certainly wanted to keep the mobile audience in mind, so we developed the site in a responsive layout that automatically adjusts to optimally appear on desktops, tablets, and mobile devices. Another important aspect of the new website is the Google Maps integration. Building on the project that we completed for Redskins Draft Day, we developed the Redskins Rally website with the Google Maps API on a WordPress platform. This not only allows for a popular and seamless map experience, but it also enables Redskins website administrators to easily add, edit and delete bar locations from the system easily. The website features a dynamic event calendar for Rally Parties and events as well as ad network integration throughout.

Another key element of the new website is the integration with the Redskins advertising and tracking systems (Omniture) that carries across all Redskins online properties. Of course, security and reliability for a site like this is also paramount! No, we’re not talking about foreign hackers. It’s those Cowboy fans out there that will undoubtedly try to bring down the site, so we also host the website in our secure data center.

Whether you bleed burgundy or gold or simply need a fun place to watch football, check out www.RedskinsRally.com and find a bar near you! #RedskinsRally

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