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REC*IT – Captain’s Challenge


Ready to win $500 for your collegiate intramural team?  Or maybe even free tuition for a year?  Take the REC*IT Challenge!

Or, if your college days are in your rear view mirror like ours is, you can just check out the website.

The REC*IT Captain’s Challenge website was created as a promotional campaign to increase the number of users of the REC*IT mobile app. REC*IT is an app to manage college intramural and recreational sports teams and facilities. With less than a two week turnaround time to get the contest running, we completed a custom website design and website development, including an elaborate form with multiple custom API integrations. The website utilizes the Branch.io API to create deep links that track the number of users who download and install the app on their mobile devices. The website has led to a very impressive 40+% conversion rate from website visitors to filling out the entry form.

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