Police Federal Credit Union serves law enforcement personnel in the state of Maryland and beyond. With over 12,000 members nationwide, Police FCU prides itself on providing personal, not-for-profit service to officers, civilian employees, and their families. They have been doing so since 1935.
When Police Federal Credit Union approached Ironistic, their website was out of date and in need of a modern upgrade. Our thought leadership and experience with financial sites made us the perfect partner to meet all the objectives Police FCU hoped to achieve with this project.
On the surface, Police FCU wanted to modernize the look of their website, keeping in tune with their long-standing brand. Equally, if not more, important was creating a seamless, optimal user experience. They wanted to make it easy for current members to access information and services and also make it simple for new members to join their institution. Their goals focused on increasing new member applications, loan applications, credit card applications, and helping customers find helpful financial resources.
How did we meet these goals? First, Ironistic designed an engaging site with inviting images and brand-friendly colors. The navigation and content quickly guide users to important information, from the drop-down menu on the main hero image to smartly-placed call-to-actions to infographics for services and resources. We also custom-built rates tables for loans and shares.
It’s good to go with someone who knows your business well. And for Ironistic, we pride ourselves on our knowledge and experience with banks and credit unions. Give your members the user experience they expect and create a modern site with Ironistic today.