703.829.0809

PenFed Foundation


As of 2015, over one million veterans are living in poverty. Forty-nine percent have less than $5,000 in savings. Sixty-two percent live under stress because of their current financial situation. None of these things should be true of America’s warriors. That’s why the Pentagon Federal Credit Union created the PenFed Foundation in 2001.

Since 2001, the PenFed Foundation has raised more than $30 million in financial assistance for active duty service members, veterans, and their families. This includes providing 125 grants for the purchase of a first home in 2017 alone. Through the foundation’s signature annual events, Military Heroes Golf Classic and Night of Heroes Gala, they’ve raised millions of dollars, which go directly to their programs that offer Emergency Financial Assistance, Family and Caregiver Support, Dream Makers Home Buying Assistance, Interest Free Micro Loans, Disabled American Veterans – Emergency Financial Assistance, and Veteran Entrepreneurial Assistance.

When the PenFed Foundation approached Ironistic for a new site, we were excited and proud to help out. We appreciate clients who, like ourselves, are committed to giving back and serving their communities. The PenFed Foundation’s old site was simply outdated and couldn’t function properly or support its necessary features. They needed something accessible, effective and dynamic.

Working with the PenFed design team, Ironistic coded a striking design with an engaging format and bold colors and graphics. Front and center are call-to-actions for donating and applying for aid — two key goals for the foundation’s new site. The scroll-down navigation also showcases compelling success stories and priority information about events and the foundation’s mission. Headers and subheaders also highlight the call-to-actions, and interior pages for ProgramsPartners, Events, and About Us feature user-friendly infographics that easily get their message across. We even built a custom timeline feature and event feed to help maximize the site’s impact. The one-two combo of architecture and design effectively promotes the PenFed Foundation’s purpose, accomplishments and goals while giving donors, veterans and active-duty military members easy avenues to get involved.

Building websites for charitable foundations is some of the most important work we do. It’s an honor for us — and we’re pretty good at it too. Constructing and designing important messages for the digital space isn’t something to be taken lightly, so when you want an experienced professional as your online partner, Ironistic is just a click away. Check us out online today.

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