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PAVE


WEBSITE DEVELOPMENT & MARKETING CASE STUDY:

PAVE


Meet

OUR CLIENT

The future of transportation, once imagined, is already here. PAVE (Partners for Automated Vehicle Education) is a coalition of industry organizations, nonprofit groups as well as academic institutions with the purpose of discovering and sharing the facts about automated vehicles so that everyone has the opportunity to participate in this new era of transportation. Automakers, tech companies, insurance companies and advocacy groups all make up this coalition. They believe that knowledge is essential to realizing the benefits of automated vehicles and ensuring safer roads and greater mobility for all.

Utilizing online channels, hands-on demonstrations and providing educational toolkits for auto dealers, PAVE strives to ensure greater accessibility to this new technology and a better, more sustainable, future for transportation.

PAVE teamed up with Ironistic to create a simple, but impactful, website that would increase visibility, promote their mission and encourage conversation and community around the topic of automated vehicle technology.

CREATE PHASE I SITE IN TIME FOR CES LAUNCH IN LAS VEGAS

This website is a first for PAVE. While they plan on growing their online presence, it was absolutely essential that they have a platform ready to go for CES in Las Vegas, Nevada.

PRODUCE QUALITY DESIGN FOR TECH-SAVVY AUDIENCE

While PAVE plans on adding more substance to their online presence, for their initial launch at CES, design was a high priority. They needed something that would engage users and attract the audience they’re aiming for.

Their

OBJECTIVES

Ironistic’s

SOLUTION

Ironistic delivered with style. PAVE was very enthusiastic about our designs, and beyond just the aesthetics, the site architecture is created for optimum usability. Visitors can easily navigate throughout the site and find information on PAVE’s mission, partners and resources.

Quick turnaround? No problem. Ironistic made sure everything was perfect in time for PAVE’s big launch — without cutting any corners.

As for PAVE’s own future, Ironistic built their custom site on a WordPress platform, which means that as they grow and build their online presence, they can easily add various kind of content, including text, videos, documents and photos.

Beyond the custom design and development for PAVE, Ironistic hosts and maintains PAVE’s website on our secure servers.

We also provided our expert website strategy services prior to the development of PAVE’s Phase I site.

Their

RESULTS

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